Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic move, the Atlanta Hawks are set to make their return to Peachtree TV, re-establishing a partnership that has been dormant for nearly three decades. Starting January 12, 2024, Peachtree TV will be the new home for every Friday night Hawks game for the remainder of the 2023-24 NBA season, with one exception. The channel will not broadcast the game on March 8th but will instead air the matchup against New Orleans on March 10th.
Fans of the franchise will recall that the Hawks' games were a staple on WPCH from 1972 until 1994 and on WANF from 1986 to 1993. This broadcasting shift marks a significant moment in the team's history, as it reunites the Hawks with a part of their past while also embracing the future of sports viewership.
The inaugural two games under this new arrangement will receive special treatment, being aired live on both Peachtree TV and WANF, offering fans multiple platforms to catch the action. Moreover, the coverage will extend beyond the traditional broadcast medium. Live Hawks games will be accessible through Peachtree TV, major cable and satellite services, and various Gray TV stations across Georgia and Alabama, ensuring comprehensive coverage for the team's avid followers.
Production Team and Broadcast Talent
Adding to the excitement, the broadcasts will feature the experienced Bally Sports Southeast production team. Dominique Wilkins, Bob Rathbun, and Tabitha Turner are set to bring their expertise and charisma to the commentary booth, providing insightful and engaging play-by-play and analysis. Additionally, Baillie Burmaster, the Sports Director from WANF, will contribute to the broadcasts, offering her unique perspective to the viewing audience.
As part of the revamped broadcasting schedule, the Hawks' Friday night lineup promises to deliver thrilling basketball action, with matchups against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games are sure to captivate fans with high stakes and intense competition.
Peachtree TV is no stranger to basketball broadcasts, having served as the broadcaster for the College Park Skyhawks since 2019. This experience with basketball programming ensures that the transition for the Hawks will be smooth and the production quality high.
Recent On-Court Struggles
Despite the positive news off the court, the Hawks have faced challenges during gameplay. A recent loss to the Sacramento Kings highlighted issues that need addressing, particularly after the team squandered a significant lead due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic found themselves struggling, contributing a mere two and three points respectively after halftime.
The statistical downturn was evident, with the Hawks' field goal percentage plummeting to 28.9 percent and their three-point success rate dropping to 21.7 percent in the latter half of the game. These figures underscore the need for strategic adjustments moving forward.
Industry Reaction to the Broadcasting Deal
Andrew Saltzman, an executive associated with the team, expressed his enthusiasm about the deal. "It provides fans a new, complimentary way to view the games," he stated, highlighting the additional platform for Hawks supporters to enjoy their team's performances. Saltzman went on to thank Peachtree TV and Gray TV for their roles in facilitating this partnership, which he believes will greatly benefit the Hawks' local fan base.
Erik Schrader shared a similar sentiment, emphasizing the potential for growth and outreach. "Bringing the Hawks back to broadcast television provides accessibility to all fans," he remarked, pointing out the inclusivity of the initiative. Schrader also noted the opportunity to engage new audiences while catering to long-time supporters, suggesting a bright future for the franchise's viewership.
Looking Ahead
On the coaching front, Quin Snyder, the head coach, underscored the necessity for better execution and a collective approach, indicating a strategic pivot may be on the horizon for the team. Player Clint Capela echoed these sentiments, speaking candidly about the team's frustration and the urgent need for a tactical shift. As the Hawks look to improve their on-court performances, the support from their broadcast partners will be crucial in keeping fans engaged and hopeful.
With a rich history behind them and a promising future ahead, the Atlanta Hawks and their fans have much to look forward to as they embark on this renewed relationship with Peachtree TV. The blend of nostalgia and modern broadcast capabilities sets the stage for an exciting era of Hawks basketball.