In a thrilling development for fans, the Los Angeles Kings have unveiled a new logo that pays homage to the iconic Gretzky era of the 1990s, while also looking forward to the future. This revamped emblem serves as a bridge between the past and the present, encapsulating the rich history and ambitious future of the franchise.
A Nod to the Past
The new logo revives the beloved "Chevron" design from Wayne Gretzky's time with the Kings. Gretzky, often considered one of the greatest hockey players of all time, had a significant impact on the team's branding during his tenure. Bringing back this design serves to connect historic moments with future ambitions.
The logo prominently features "Los Angeles" at the top, evoking a sense of pride and connection to the city. Additionally, an updated version of the original 1967 crown is included, further cementing the team’s storied legacy. This thoughtful design combines elements from the early 90s jerseys with a modern twist, embodying both nostalgia and forward-thinking.
The Design Process
The Kings invested two years into the redesign process to ensure that it both honors the past and resonates with today's audiences. The effort was a collaborative one, involving feedback from past and current players to create a design that truly represents the team's evolution.
Luc Robitaille, a key figure in the organization, highlighted the extensive effort and collaboration that went into the logo's creation. He emphasized the importance of rooting the evolution in the team’s 57-year history and embracing elements from various eras.
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille said. "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Kelly Cheeseman, another key executive in the organization, remarked on the pride felt throughout the organization during this new chapter. “From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman added.
Launch and Fan Reception
The new logo will be available for purchase starting Friday, June 21. Fans will be able to get their hands on the redesigned merchandise at the Crypto.com Arena's Team LA Store. The launch anticipates a positive reception from the fans who have long awaited this blend of classic and contemporary design elements.
The fusion of old and new aims to resonate deeply with the fanbase, providing a sense of continuity while also embracing future possibilities. The redesigned logo replaces the former one unveiled in 2008, representing a fresh chapter for the franchise.
Overall, the Los Angeles Kings have masterfully crafted a logo that both honors their storied past and looks forward to the future. Through extensive collaboration and thoughtful design, the new emblem is set to become a beloved symbol for years to come. As fans eagerly await the launch, the organization stands proud, ready to usher in this exciting new era of LA Kings hockey.