Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. Following its relocation from Arizona, the team is incorporating primary and secondary colors that reflect the unique landscape of the Utah area.
For its debut season, the team will adopt the Utah Hockey Club moniker while it works on a more permanent rebrand for the 2025-26 season and beyond. The team revealed its colors and uniforms that will be used as it awaits its future name and logo.
New Color Scheme
The Utah Hockey Club has chosen "rock black," "salt white," and "mountain blue" as its color scheme. These hues are selected to resonate with Utah’s natural beauty and rugged terrain. The club is keeping the logos simple, using "Utah Hockey Club" in various forms, including versions featuring the state of Utah. These colors will remain even after the new name is finalized, which is currently being decided by a fan vote.
Jersey Designs
The home sweater uses black as the primary color with "UTAH" spelled out diagonally. The away jersey follows the same design but uses white as the primary color. This diagonal text format is a common design element in the league, famously utilized by the New York Rangers. Teams like the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also employed this design in recent alternate uniforms. The simplicity and classic feel of the uniforms provide a sense of tradition while the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club is expected to finalize its permanent rebrand soon, with fan voting for the new team name scheduled to end on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name. This community-driven approach to the rebrand highlights the organization’s commitment to building a strong, local fan base from the start.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape." A team spokesperson commented on how the interim name "Utah Hockey Club" and the simple "UTAH" diagonal text on the jerseys keep things straightforward and rooted in tradition. "These elements provide a solid foundation for the team's future identity," they added.
There is palpable excitement surrounding the conclusion of the fan vote and the eventual unveiling of the team's new permanent brand. "Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community," a team representative said. "As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike."
The future looks bright for the Utah Hockey Club. The months leading up to the new season are expected to be filled with anticipation as this new chapter in the team’s history unfolds. "The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players," the spokesperson added.
This transitional period plays a crucial role in the team’s development and community integration. It provides a template for the future while also establishing a connection with the new fan base. "This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," the team representative concluded.